How it all began…
With their joint skills sets Ben and Joanna started The Deli Station Ltd in October 2008, at the very start of the financial crisis and subsequent recession. Their commitment and passion for finding and distributing new artisan products saw them through.
Joanna has worked in the food sector for 15 years having held several senior sourcing and purchasing roles, Ben has an MBA and a background of senior positions within the logistics and distribution industry
Big or small, old or new, we like to develop a rapport with our clients, to get to know them, their needs and so they also understand more about what we can offer. They can sample and get a feel for our products, surrounded in the ambience of delicious food and beverage by the picturesque Lock.
At our showroom in Enfield Lock, we meet with our customers’ key decision makers to talk through our products and explore how we can best help fit into their supply chain and assist with menu development. This is only booked on a ‘One Client a Day’ basis, to ensure we can spend as much time as possible.
During this meeting, we can discuss costing’s, design dishes, talk through ordering schedules, look at new to market lines and ways to make our range bespoke to each customer’s business.
Our delivery service and the polite courtesy of our operational team is at the heart of The Deli Station Ltd ethos and is as important to us as the pricing and quality of our products.
All drivers have company mobile phones and IT training to ensure that they keep in contact with you. They understand your needs; they have a positive attitude towards delivering your order and an awareness of the impact on your business if your requirements are not complete and on time. Communication from our operations team to you is vital to ensure your loyalty and satisfaction in what we do. We place strong emphasis on good customer communication.
Ben and Joanna have held senior positions in their previous professional roles. Between them they accumulated the knowledge and skills to encompass all functions within a food and distribution business, and therefore decided it may be a good idea to start one ☺. The leap towards owning their own business took some courage; selling their family home and investing all their savings, but their combined work experiences proved to be a winning duo and The Deli Station Ltd is the result.
Joanna has worked in the food sector for 15 years, having held several senior sourcing and purchasing roles for; Leathams, The Fresh Olive Company, and within the fine dining sector of Compass Group. Ben has an MBA and a background of senior positions within the logistics and distribution industry both in the UK and across Europe. Ben’s last role was as a member of a successful Business Turnaround Team, working on the Exec Board for City Link. The combo seems to be working well. Together they have established a leading and growing business. Although, other members of The Deli Station team, notice that Joanna does have the occasional urge to throttle Ben :)
With their joint skills sets Ben and Joanna started The Deli Station Ltd in October 2008, at the very start of the financial crisis and subsequent recession. Without help from the banks but with a strong determination to succeed, Joanna and Ben decided to risk everything. Their commitment and passion for finding and distributing new artisan products saw them through. Since 2008 the Company has grown quickly. Now Ben and Joanna are delighted to be trading with several blue chip clients. They are back on the property ladder and at the helm of their own multi million pound turnover business.
The business is continually re-investing; strengthening its position within the market by improving resources and employing highly qualified key people to help accelerate growth. The business now has the ability to provide more bespoke products and offer a broader service. Spearheading this growth is a developed sales team, led by our General Manager of Sales, Simon Askew (formerly Head of Food at Harvey Nichols) and his operational counterpart Billy Cove, General Manager for Operations, whose background is in managing large distribution and transport operations. In 2011 Ben began negotiations with his friend Luigi Fuledda and together they started work in 2012, on a sister company. The Vino Distributor Ltd, was formed to act as a bolt-on for The Deli Station Ltd, providing a wine distribution service to existing customers. Thus, allowing our customers to further consolidate their supply chain, by ordering wine along with their food orders. ☺
Managing Director …
…tea boy and general dogs body
Married to Joanna. First degree in Politics and later, an MBA. Professional life in logistics, distribution and general management. Ben was once a cub scout, spent some time growing up in Saudi Arabia, was in the ‘swim team’ but never won a ribbon. Favorite subject in school was Drama. Now it all makes sense…
T: +44 (0) 7772 272 233
Married to Ben. First degree included a year in Milan. (Now it makes sense !) Professional life in sourcing fine foods, fluent in Greek and Italian, loves a BBQ even when its winter (she is Greek), chief negotiator with suppliers and customers and can get really picky about coffee.
T: +44 (0) 7775 843 595
General Manager of Sales & Marketing
Married. Professional life - flogging fine food, high-end retail. From Selfridges to Harvey Nichols, as well as peddling the good stuff. Buy from him… anything, just buy, he isn’t desperate but if you don’t, he will not be able to feed the growing family. Schooled at Banbury, Degree obtained at Warwick, used to be a champion ball room dancer. This cookie can’t be tangoed.
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T: +44 (0) 7739 761 322
General Operations Manager
Married with two children and a Labrador. Before moving into transport and distribution he started life playing professional football. Beginning in various youth teams such as; Millwall & Leyton Orient followed by a non-league football career. Went to school in Islington, liked English, so he got away with calling his teacher, Mr. Kerr by the name of Wayne. Turns out that it wasn’t even his first name. Billy now has a long commute to work from Leigh-on-sea and watches The Only Way is Essex every night on repeat.
T: +44 (0) 7814 698 971
Director The Vino Distributor Ltd
Married with two children. He came to the UK from Sardinia at the age of 16, owned his 1st restaurant at the age of 24, and started the wine arm of The Chef’s Deli, The Vino Distributor, with Ben in 2012. Favorite subject in school was mathematics - he has always enjoyed counting money; also the teacher wore a miniskirt. That dates him! Always looking to do a deal but please contact Simon first – loose cannon springs to mind!
T: +44 (0) 7956 557 116
- … and a small selection of speciality wines
- Bar snacks & sundries
- Cured hams
- Flour & bakery
The Deli Station Ltd
Unit 11a Waterways Business Centre
T: 01992 700 585
F: 01992 713 239